How Wholesale Works

The Wholesale Guide
How Wholesale Works

From application to restock — here's exactly how ordering wholesale from Underdog works.

1Apply Once

Submit the application. We approve qualified gyms and retailers.

2Log In

Your approval email includes your login. Pricing applies automatically.

3Order

Shop like normal — you'll see wholesale prices. Check out, done.

4Reorder

Log back in whenever you're running low. Two minutes, no calls.

Common Questions
How do I see wholesale pricing?

Wholesale pricing is tied to your approved account. Once you log in with your wholesale credentials, discounted prices display automatically across the store — no codes needed.

Is there a minimum order?

We keep minimums low so you can start with a single cooler shelf and scale from there. Your exact minimums and pricing tier are confirmed in your approval email.

How fast do orders ship?

Orders ship from our U.S. warehouse. You'll see shipping options and timing at checkout, and tracking hits your inbox as soon as it's on the way.

How do I pay?

Standard checkout — all major cards, Apple Pay, Google Pay, and PayPal. Interested in other payment arrangements as you grow? Talk to us.

Do you provide marketing or POS materials?

Yes. We support partner locations with POS materials and social content to help the product move. Ask us after approval and we'll get you set up.

Who do I contact about my account or an order?

Reach us through the contact page — wholesale partners get priority. Include your business name so we can pull up your account fast.

Apply For Wholesale

Already approved? Head to your Partner Hub